"Every season is bikini season"

Twelve42 “1242swim” was founded by L’Oréal Wright in 2018. The numbers 1242 represent the street address of her grandparents home she grew up in. Salty hair, coconut oil, big waves, and hot sun is what made L'Oréal dive into designing a swimwear line. L’oréal wanted to start a new wave by making feel good bikinis for every woman designed with all shapes and sizes in mind. What better way to feel sexy and fashionable. 1242swim made for tan lines and good vibes.